Mahindra & Mahindra's E- Business Initiatives
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Case Details:
Case Code : ITSY037
Case Length : 12 Pages
Period : 1995 - 2003
Pub Date : 2004
Teaching Note : Available
Organization : Mahindra & Mahindra
Industry : Automobile
Countries : India
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
E-Business Initiatives
After the different business units had been created, M&M realized that the system formed islands of data that inhibited flow of information. It needed a strong information technology link that would seamlessly integrate the different islands of information. Therefore, it started an e-biz drive in the company, which was a step-by-step process...
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Launch of the Website
In 1995, M&M set up a dedicated network connecting 8 manufacturing locations, 33
area offices and 4 branch offices. In June 1996, it launched the website,
www.mahindraworld.com, which was one of the first corporate websites launched in
India at that time...
ERP Implementation
In 1997, M&M decided to implement an ERP solution, which would integrate
different business processes and cut down on wastes in the manufacturing
chain...
Intranet
In 1997, Mahindra Connect, the Intranet initiative was launched. The objective
behind introducing Intranet was to make all employee and organization related
information available online, on a single platform...
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E-Ventures
In 2001, M&M launched three sites, automartindia.com,
officemartindia.com and propertymartindia.com. Automart was a
joint venture with HDFC and automotive dealers- Sah and Sanghi
group...
Product-Based Sites
With the launch of the vehicles targeted at urban customers, M&M
launched product-focused websites, such as
www.mahindra-bolero.com and www.mahindrascorpio.com...
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Benefits of E-Initiatives
ERP implementation restructured the whole process of
business at M&M. Electronic procurement of materials and
inventory served as a boon for M&M as it helped the
company in the entire procurement cycle , from supplier
selection to deciding on the contracts...
The Road Ahead
M&M is focusing on transforming itself into an effective
E-Business organization and with the help of its
e-infrastructure it is trying to establish the Mahindra
Group as a virtual knowledge community... |
Exhibits
Exhibit I: Business Units
Exhibit II: Market Share in Utility Vehicles (In %)
Exhibit III: Division of Incomes
Exhibit IV: E-Business Evolution Model at Mahindra Group
Exhibit VI: Market Share in Tractors
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